Why Your Business Needs A Professional Website
If you’re a small business owner or you’re just starting out, like
many, you may think there’s no benefit in having a website when you can
do everything on social media. Or maybe you think you can’t afford a
professional website so you get a freebie and do it yourself instead.
Perhaps you’re in the generation that didn’t grow up with computers,
you don’t use a computer so you think your customers don’t use
computers. You think if you are not tech savvy why bother with a
website. But even if you are an established business that has relied on
word of mouth and think you are doing quite well thank you, there are
several reasons why your business needs a professional website too.
I believe, even with all that you can do on social media, and even if
you’ve been in business for several decades, unless you do not want to
grow your business or you’re about to retire and travel the world, your
business needs a website and preferably one that is professionally
designed and developed.
2. IT SAVES YOU MONEY IN THE LONG TERM
As a small business owner, especially one that is just starting out,
you’re probably thinking you can’t afford a professional website. But
you really can’t afford NOT to. Although the cost of designing a website
varies depending on your needs and your skill level, once it’s up and
running, a professional website is worth the initial investment,
especially if built using WordPress, which enables you to add and change
your own content regularly, saving you money in updates.
Compared with the cost of traditional means of advertising, such as
newspaper ads, radio commercials, promotional materials and even
networking events that often include the cost of a meal or trade tables,
when you consider the potential market you can reach with a website, it
is a very cost effective way to promote your business long term.
Even if your skill levels are slim to none and you need to
continually pay your website designer/developer to maintain and update
your website for you, the upkeep costs are still lower than ongoing
traditional marketing, and the investment is certainly worth the number
of potential customers that will find your business online each year.
When it comes to comparing the cost of a professional website with a
freebie D.I.Y. website, unless you are fairly skilled, your website will
cost you in time and effort that could be better spent elsewhere in
your business. Not only that, but if it’s not professional, or can’t be
found in a Google search, you will lose customers and that will also
cost you dearly.
Saving money is definitely a great reason why your business needs a professional website, but there are several more reasons.
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